Followfish // 3D Film "Angelspiel"

followfish is Germany’s most sustainable fish brand. They catch their tuna one by one with a fishing pole. The result: no bycatch, no overfishing. To emphasize this unique fishing technique, we simply compared it to conventional fishing methods. And since overfishing especially affects the next generation, we did it in a very playful, yet demonstrative way. In the end we appealed to everyone’s good conscience: Which tuna do you think tastes better?

Advertising Agency: Leagas Delaney, Hamburg, Germany
My Job: Art & Creative Direction

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