SKODA // TVC "Pimp my Ride"

It’s just another day at the “Czech Coast Customs”, a restoration garage run by Pimp my Ride veteran and hip hop legend Xzibit. Along comes an owner of a beat-up car who requests for a much needed fix for his almost junk vehicle. The crew wastes no time in getting to work. They bang, they weld, they strip the car taking the whole thing apart and reduce it to a bare skeleton. The result is an unbelievable transformation into a formidable ŠKODA Yeti that drives the owner into wild disbelief. But there’s a catch. Brand new ŠKODA Yetis covertly roll into the garage, making us realise the clever business plan of the team.

Advertising Agency: Leagas Delaney, Hamburg, Germany
My Role: Art & Creative Direction

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